In the future, highQ will bundle all app developments related to the mobility platform under the brand name mytraQ. As pioneers of multimodal mobility, highQ developed the first mytraQ app (free of charge and completely license-free) in 2014, which has since been available in app stores.
mytraQ allows a flexible combination of different modes of transport. In the future, depending on the traffic and environmental situation, additional transport services such as e-scooters, car sharers and ride-sharing options will be combined and networked. mytraQ, gives the user “real-time routing recommendations”, but at the same time - for example when switching from a private car to public transport - ticketing is possible: the journey is paid for online. Practical for the user, better for the transport operator, because in addition to payment, ticket checking is also possible. And anyone who has mytraQ on their smartphone will be offered the optimal route to their destination - preferably by bus and train.
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And how can road users be motivated to adopt environmentally friendly mobility behavior? How do you convince them to leave their car at home more often and to travel multimodally, e.g. B. using public transport or car and bike sharing? Research results show:
If there is an appropriate transport offering in a metropolitan area, individual mobility behavior can be steered in the desired direction in terms of transport mode, route and time using non-material, monetary and virtual incentives. In this way, incentives through time miles help to equalize local traffic flows and reduce the carbon footprint in a municipality and/or company.
In practice, the incentive can be implemented in the form of a regional bonus system that is integrated into the road user's mobility app.
Within the mytraQ app, we now also offer solutions for the optimization of operational mobility, the professional control of eTickets (with blacklists and action list connections) and of course continued mobility for the common good for everyone.
mytraQ - the name for mobility apps from highQ computer solutions.
We currently provide three versions of the mytraQ app family:
mytraQ allows a flexible combination of different modes of transport.
In the future, depending on the traffic and environmental situation, additional transport services such as e-scooters, car sharers and ride-sharing options will be combined and networked.
Get mytraQ for your smartphone or tablet:
The combination of the functionalities of mytraQ with the app for incentivized traffic control Zeitmeilen comes very close to a universal mobility app. This networking of MIV (motorized individual transport) and public transport lowers the barriers to entry into public transport.
How can road users be motivated to adopt environmentally friendly mobility behavior? How do you convince them to leave their car at home more often and to travel multimodally, e.g. B. using public transport or car and bike sharing? Research results show: If there is an appropriate transport offering in a metropolitan area, individual mobility behavior in terms of transport mode, route and time can be steered in the desired direction through non-material, monetary and virtual incentives. In this way, the incentive through Zeitmeilen helps to equalize local traffic flows and reduce the carbon footprint in a municipality or company. In practice, the incentive can be implemented in the form of a regional bonus system that is integrated into the road user's mobility app.
More about Zeitmeilen
Transport companies and transport associations benefit from the multimodal mobility assistant: mytraQ is not only suitable for purchasing tickets via smartphone, but also for ticket checking. All you need is an RFID-enabled smartphone and no investment-intensive control devices.
Even the last mile in the taxi is billed to the transport companies immediately and without complications using the mytraQ checkin/checkout procedure.
mytraQ for the last mile by taxi: If the customer travels the last mile by taxi, the journey is billed very simply and comprehensibly. The customer's check-in/checkout is carried out using an NFC card on the taxi driver's smartphone. With mytraQ, the automatic billing between taxi companies and the transport association or transport company is always correct and transparent. Win-win-win: for customers, taxi companies and transport associations.
The “Traffic Scorecard” published by INRIX in 2017 shows the devastating effects of traffic congestion in German cities: drivers spend an average of 30 hours per year in traffic jams, while the direct and indirect costs caused by car queues amount to 80 billion euros.
Municipalities and organizations in metropolitan areas are struggling with increasing traffic volumes before and during rush hour - traffic jams, parking problems and environmental pollution are the result. However, experience shows that companies sometimes cause these traffic jams themselves: through conventional working time models and rigid working hours, they generate a high volume of traffic on the often limited access roads, especially at peak times - the infrastructure collapses.
Employees come to work already stressed and less productive, while companies are becoming less attractive to skilled workers and investors.
An analysis and advice in order to be able to respond to the individual needs of the company. But the special thing lies in the additional commuter mobility app, which optimally supports the operational mobility concept that has been developed:
The app simplifies the daily commute by intelligently equalizing traffic flows using software-based recommendations, possibly redirecting them and thus suggesting seamless connections from the front door to work - multimodal and resource-saving.
Each employee is shown routes to work tailored to their needs, which they can choose from based on their preferences - short travel time, low costs, own car, etc. Tickets for public transport and reservations for car/bike sharing offers can be made directly via the app get booked. In addition, employees can connect with each other as a closed user group through a communication component in order to share their daily route to work (carpooling).
Employees receive additional motivation to change their own traffic behavior through the integrated Zeitmeilen-Bonussystem from the App.
If commuters stick to the suggested mobility strategies (e.g. travel outside of peak hours, use an alternative route) and commute in a way that conserves resources (e.g. shared commute, use of public transport/biking/walking), they can collect Zeitmeilen. These bonus points can then be exchanged for rewards. The gamification approach also creates enthusiasm because users can compare each other in a playful way:
Who has collected the most time miles and will receive additional rewards/who is “Zeitmeiler of the month”?
And this in many ways: On the one hand, the work-life balance of employees increases significantly due to the more flexible, self-determined and faster route to work.
The gamification approach turns commuting, which is characterized by traffic jams and stress, into fun by using the app; employees can even win bonuses. The company's existing infrastructure is protected, and by promoting ride-sharing and public transport, parking problems are reduced, which results in cost savings. The changed traffic behavior and the positive effects on the environment can be shown through reports from the app.
In this way, the respective company can inform the public about its commitment to sustainability. This leads to an improvement in image and increases the attractiveness of attracting qualified specialists. In addition, municipalities benefit from the lasting effects on traffic and lower noise and air pollution. By changing traffic behavior, the environment is protected in the long term.
The development of the mytraQ app is funded as a research project SB:Digital as part of the “Future of Work” program.
Do you have any questions about mytraQ?
Dr. Katharina Peine and her team will be happy to assist you.