May 2020 saw the start of the implementation of the operational organisation platform for on-demand transport, bOOD for short. highQ wins the next major platform project and impresses with its comprehensive MobilitySuite product portfolio.
Verkehrsbetriebe Hamburg-Holstein GmbH (VHH) was founded in 1905 and with over 670 buses and more than 2,100 employees* is one of the largest North German public transport companies based in Hamburg. In 2019, VHH transported over 106 million passengers.
"Wherever you want to go!" - is the goal for more mobility in rural areas through demand-oriented and controlled transport. With a digital platform, the VHH wants to integrate and network all forms of mobility, such as call collection taxis, on-demand traffic and its connection to public transport in the Hamburg metropolitan region. On the one hand, the platform is intended to regulate and mediate supply and demand, and on the other hand to plan and control on-demand transport. Above all, however, the planned system is intended to enable uniform access to corresponding offers and to remove an access barrier to public transport as an overall system. The following goals are in the foreground:
- Reduction of the traffic volume through innovative additional services and the associated increase in passenger numbers
- Reduction of pollutant emissions by reducing individual traffic
- Urbanisation of the rural infrastructure area in Hamburg
- Flexible operating form as portfolio extension for the VHH
- Reduction of access barriers to public transport and addressing new customer target groups
- Achievement of process optimization and digitization
The service "bOOD-Mobility-Platform" tendered by the VHH represents an innovative form of linking "classic" public transport with conventional types of on-demand transport (such as call collection taxis) and new types of ridesharing concepts such as IOKI.
For these services highQ, as general contractor, together with our partner PRISMA solutions, provides a solution consisting of already existing and proven modules. These components will be connected with each other during the project and supplemented with customer-specific components to gradually arrive at the desired system. The agile process model for the development of complex products with an iterative-incremental approach, which has already been successfully used for years, is applied.
highQ will be responsible for providing the platform and implementing the central background system and will thus be responsible for booking, ticketing and customer billing.
PRISMA solutions is responsible for the calculation of travel planning and the entire cartographic information management in this forward-looking platform project. With solutions for intermodal routing and metarouting, all travel requests are combined to the best possible routes, taking into account demand-oriented transport. With the help of PRISMA's proven "TRAFF-X® solutions" solution, the travel providers, their operating areas, their vehicles and capacities are administered in a simple manner.