How can road users be motivated to adopt environmentally friendly mobility behaviour? How can they be persuaded to leave their own cars at home more often and travel in a multi-modal manner, e.g. by public transport or car and bike sharing? Research results show that if there is an appropriate transport offer in a conurbation, individual mobility behaviour in terms of transportation mode, route and time can be steered in the desired direction by non-material, monetary and virtual incentives.
In practice, incentives can be implemented in the form of a regional bonus system that is integrated into the road user’s mobility app, such as mytraQ. With the incentive tool provided by our partner company Zeitmeilen AG, the user can collect time miles (‘Zeitmeilen’) and later exchange them for discounts such as free tickets, free parking or discounts in regional shops.
In addition, an integrated gamification component allows users to compare themselves with others, which is particularly popular in the corporate environment. When an employee commutes to work in an environmentally friendly manner, other colleagues are ‘provoked’ to do the same. In this way, time mile incentives help to equalise local traffic flows and reduce the CO2 footprint of a community and/or company.